Free webinar: 2020 Nursery Industry Benchmarking Tool
By Kobie Keenan
Developed as part of the Nursery Industry Statistics (NY17008) project, the Nursery Industry Business Benchmarking Tool enables production businesses to benchmark core aspects of the business against the extensive sample of surveys conducted in 2018, 2019 and 2020.
Three consecutive years of growth
For the third consecutive year the value and volume of the greenlife industry has increased. The 19/20 report highlighted a 6% increase in the farmgate value of greenlife. The industry has received great exposure from the report which was featured in recent coverage by ABC Rural.
Supporting the benchmarking tool this year is also a market analysis of Industry which has identified key political, economic, sustainability, technological, legislative and environmental influences on the greenlife industry.
This tool is designed to enable your nursery production business to benchmark core aspects of your business against the results collected from the 19/20 survey which was conducted between October and December 2020. It allows comparisons between the type of plants you sold, and by market segment. The tool also provides the opportunity to compare your business' sales, employees and wages to national figures by sales turnover range, as well as enabling you to see how your views of the nursery industry compare to your peers.
What’s new in the benchmarking tool?
Rebecca Moriarty economist and tool developer from ACIL Allen, will again be conducting an interactive webinar to update nursery production businesses on the project’s most recent findings. Further, Rebecca will highlight the new tool features which include trend-based analysis, comparison against different business sizes, more relevant data and a more streamlined interface. The webinar will conclude with a short Q&A session and will be recorded and made available for later viewing.