Need more help with your digital marketing?

By Gabrielle Stannus


Is your business seeking to maximise the impact of its digital marketing on a shoestring budget? We share some free and/or low-cost options to help get you started.

Before you start …

We know you are keen to do more with less. However, before you start exploring the range of free or low-cost digital marketing resources and services available to businesses across Australia below, we have some words of advice from Catherine Skreiner of Seeking Digital.

Take 2-3 minutes to read Catherine’s top tips to greenlife businesses seeking to do more with digital tools.


Done? Okay, now, let’s get you started!

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FEDERAL GOVERNMENT
Australian Small Business Advisory Services (ASBAS) Digital Solutions

ASBAS Digital Solutions provides small business with low cost, high quality advice on a range of digital solutions to help them meet their business needs and grow their digital capabilities. They use service providers across regional and metropolitan Australia to give small business operators professional low-cost advice. Services are being delivered through a mix of one-to-one and group formats, including face-to-face and online. Assistance is available until June 2021.

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STATE/TERRITORY GOVERNMENTS
Your local state/territory government business department provides digital and other marketing assistance which may include free advisors, templates, materials, fact sheets, workshops and webinars. Click on the relevant weblink below and search ‘digital marketing’ to get you started:

ACT: www.business.act.gov.au
NSW: www.business.nsw.gov.au or www.smallbusiness.nsw.gov.au
NT: www.business.nt.gov.au
QLD: www.business.qld.gov.au
SA: www.business.sa.gov.au
TAS: www.business.tas.gov.au
VIC: www.business.vic.gov.au
WA: www.business.wa.gov.au or www.smallbusiness.wa.gov.au

Coaching
Tasmanian Digital Ready program
This program offers 2 hours free digital coaching for your business. The coaching sessions are one-on-one between business owners and skilled coaches, run for 2 hours and are free of charge. Coaching will be delivered around the state during the COVID-19 pandemic via Zoom, Skype or over the phone. Click here or call 1800 955 660 to book your free 2- hour Digital Coaching video session today.

NB. Available to Tasmanian businesses only

Fact sheets
The Tasmanian Government has published a range of fact sheets covering a range of topics suitable for beginners to advanced users including, but not limited to, the following:


Grants
Queensland Small Business Digital Grants Program
Matched funding of up to $10,000 (excluding GST) may be provided to eligible businesses for the purchase of hardware, software and services (such as digital coaching). The minimum grant funding is $1,000.

NB. Available to Queensland businesses only

Templates
Action plan template: Turn your digital marketing goals into action with this template from the Victorian Government.

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OTHER PROVIDERS
Training
Google Digital Garage
Google offers FREE online short courses in digital marketing, e-commerce, analytics and much more. These courses will teach you how to:
  • Seize the digital opportunity
  • Explore how websites work
  • Build an online strategy
  • Create a long-term social media plan