Top 5 Sessions for Retailers

From inspirational greenlife merchandising and plant styling to the horticultural advice and support offered to consumers, Garden Centres and Retail Nurseries account for $1.23 billion of plant sales from growers in the 17/18 financial year.

The Healthy Plants Healthy People conference is delivering quality information and services for greenlife retailers this March in Perth. As well as capturing valuable information from the keynote speakers, we’ve listed our Top 5 must see sessions for garden centre owners, managers and key communications staff.

1. High plant health for retailers: sourcing and onsite management

Presenter: Steve Blyth, Plant Protection Officer
Date: Wednesday 4 March 2020
Time: 11.00am - Mallee & Eucalypt

2020 is International Year of Plant Health and the Healthy Plants Healthy People conference is putting plant health and biosecurity at the top of everyone’s agenda. In the 2017/2018, 10 plant pest incursions directly impacted the greenlife industry. With an ever-increasing role for greenlife handlers to be vigilant, Steve Blyth is a Plant Protection Officer at Greenlife Industry Australia and will be sharing some practical advice on sourcing and onsite management of greenlife for high plant health.

2. Consumer behaviour is adapting to climate change. Find out how.

Presenter: Dr Lilly Lim-Camacho, CSIRO Agriculture and Food
Date: Wednesday 4 March 2020
Time: 12.10pm – Mallee & Eucalypt

This is a must see for any business interested in how they should adjust their marketing and communication activities to consumers who have adapted their attitudes in relation to climate. Dr Lim-Camacho is Research Group Leader at CSIRO Agriculture and Food is a value chain scientist, focused on supporting industry in an era of global change, through applied systems approaches. Lilly utilises strong science communication and engagement techniques in her research, working with a wide range of stakeholders both in the public and private sectors. In a previous life, Lilly worked with the Australian native plant industry to commercialise products for the floriculture and nursery sectors, taking products to many markets domestically and overseas.

3. Maximising your digital tools: unpacking your digital, social and business tools in plain language

Presenter: Catherine Skreiner, Seeking Digital
Date: Wednesday 4 March 2020
Time: 1.30pm - Mallee & Eucalypt

Most business are using social media to promote their business, but not everyone understands how to use them effectively and efficiently. Which accounts are best for greenlife retailers, how do the algorithms work, and how can you manage content easily without duplicating effort? Do you need all your social media accounts or are there other digital tools which will be more effective? Catherine is a marketing professional, with 20 years’ experience across industries such as beauty, energy/utilities, property and hospitality, with a specialist focus on digital marketing for the past 13 years. She devours the latest in digital media tech & automation and analytics. Join her session for the answers to these questions and more.

4. Greenlife Industry Australia Strategic Plan 2020-2025

Presenter: Peter Vaughan, CEO Greenlife Industry Australia
Date: Thursday 5 March 2020
Time: 8.30am – Ballroom 1

In October 2019, around 50 industry stakeholders from all sectors and geographies of the Greenlife Industry met to develop the new national body’s strategic plan for 2020-2025. For the last few months, the plan has been drafted and refined. Peter Vaughan will outline the priorities for the organisation in working with all greenlife supply channels to grow the greenlife market. You’ll also hear more on that during the panel session on Developing Markets which is facilitated by Dr Josh Byrne, later Thursday afternoon.

5. Retail Marketing Workshop (1hr 45 mins)

Presenter: Suzi Glover, National Retailers Association
Date: Thursday 5 March 2019
Time: 10.45am – Ballroom 1

On top of all the content for retailers in the conference program, an excellent learning opportunity for garden centre and retail nurseries can be found at the Retail Marketing Workshop. The workshop will cover customer service, retails and visual merchandising and provide attendees with take back business advice on these retailing essentials. Suzi Glover from the National Retailers Association is an experienced retail trainer and industry skills specialist with 10 years of retail and hospitality training experience. Suzi is also an experienced Visual Merchandising trainer and has trained and assisted business with all VM training and display set up.

If you need more reasons to join the Healthy Plants Healthy People conference, please download the Conference Information booklet. Early bird closes 31 December. Register online today.