NY09501 - Nursery Industry Marketing Campaign 2010-2011

The marketing campaign for the nursery industry is focussed on driving consumer awareness and the decision to purchase plants for utilisation in a wide range of environments. Industry research has shown that there are multiple drivers for consumers to purchase plants. These are as varied as a desire for the production of fruit and vegetables for a healthy lifestyle, increased property value through investment in landscaping, the creation of a better urban environment through the utilisation of plants both indoors and outdoors, the many health and well-being benefits associated with being amongst plants as well as the aesthetic value plants offer.