NY12015 - Developing water efficiency in the horticultural market - identifying best practice and leveraging marketing advantage

This project sets out to improve water efficiency in the horticultural sector through the identification
and promotion of industry best practice and water saving technologies.
In his 2013 World Water Day address Ban Ki-Moon identified the water/food/energy nexus as a key global issue and endorsed better use of water in food production, promoting ‘more crop per drop’.
With increasing costs for water and energy, making the best use of water remains an important issue for the horticulture industry Smart Approved WaterMark is Australia’s water conservation label and is a key demand management tool certifying water efficient products and services and promoting ways to get the best value from water.