NY10010 - Nursery Industry (NGIA) Communications

The broad aim of the proposal was to enhance levy payers’ ability to remain current withindustry developments, marketing activities and technical issues. Adoption of technology isimperative to the continued development of the nursery industry. NGIA has a target that1500 nursery levy payers will have the ability to access and read at least 4 copies of anindustry publication during the year. Industry surveyed levy payers during the developmentof an Industry Needs Assessment and identified that key areas of information seekingutilised the web as well as industry publications.

The key aspects required are:
· Information quality and relevance
· Timeliness of information
· Ease of implementation