NY11010 - Industry Insights and PR

The Nursery & Garden Industry undertook an innovative marketing campaign in 2011 based on the umbrella theme of “Improve Your Plant Life Balance” When a review of this project was undertaken the industry consultation group recommended that there needs to be greater focus on selling the program and key objectives of greening the urban environment to the industry and associated media via PR rather than consumer focussed events. It was identified by industry that the message needed to be conveyed to key influencers who are specifying the space allocated to green space in the urban environment.