NY06022 - Future Development of a Garden Industry Market Monitor
The purposeof this report is to summarise the process, content, developments and apparent use of the outputs from the Garden Market Monitor project NY 06022, which has operated from 2006 to Dec 2007. The audience for this report is the NGIA team and HAL program managers. The Garden Market Monitor (GMM) has, from its conception:-defined the industry value at points in time;-defined industry structure by product category and distributionchannel;-identified key trends;-enhanced the reports by including profiles of selected categories; and-developed a more accessible and relevant format.Data is sourcedfrom growers, wholesalers, retailers, garden maintenance, landscapersas well as ABS and other garden industry consumer studies. By pooling and processing key data, GMM is able to assess the implications of these findings for those operating in the Australian garden market. GMM then delivers it in an accessible, easy-to-read report format with relevant diagrams and graphs on a bi-annual basis.The opportunity to be involvedin the Garden Market Monitor program is open to all garden industry participants. Involvement means regularly providing data, and in return priority summary reports will be made available.