NY09008 - Final Report Industry Consumer Research Insight Project

The NGIA Industry and Consumer Insight Project is designed to provide supporting materials to the industry to assist with business development and consumer public relations and promotional activities. The results from this project are communicated to industry via publications such as Clippings and on the NGIA website, as well as external industry publications such as Green World, Australian Horticulture magazine and Hort Journal. The outcomes will also continue to be used as the platform to ensure that communications, public relations and marketing addresses relevant issues imperative to the future growth of the industry. The development of a Draft Marketing and Communications Strategy for the industry will enable firm plans to be drawn up for 2010-2012 that reflect the stakeholder needs as formulated in the Industry Development Needs Report.