NY08010 - Final Report Industry Consumer Research and Insight

The NGIA Industry and Consumer Insight Project 2008/09 comprised of four key segments: Media Training, Consumer Research via (Newspoll), Environment communications and marketing/ Communications  Committee, All the activities are designed to provide the industry with on-going expertise and consultation to assist in assessing consumer needs, market trends and the direction of industry development. The results from this project are communicated to industry via publications such as e-CommPost, Clippings and Nursery Papers and on the NGIA website, as well as external industry publications such as Green World, Australian Horticulture magazine and Hort journal. The outcomes of this will also continue to be used as the platform to ensure that communications, public relations and marketing addresses relevant issues imperative to the future growth of the industry.