NY07501 - Industry and Stakeholder Marketing

The aim of this project was to increase levels of industry participation through increased awareness, interaction and participation in national industry projects and activities. The key element of this project is the industry’s business improvement and recognition programs. These programs focus on improving industry businesses having regard to business practices, site management, operational considerations and risk management. The programs also incorporate marketing strategies into their guidelines for a well rounded approach to business. The key activities of this project aim to provide tangible benefits to participants of the programs and seek to encourage support of these participants by industry and stakeholders. The ultimate benefit of this is increased participation and awareness in industry programs and stakeholders seeking to find these businesses.