NY07500 - Communication & PR 2007/08
The 2007/08 Communications and Public Relations activities have continued to build on the achievements of 2006/07 (NY06020 Communications & Public Relations 06/07) in raising consumer awareness of the benefits of gardens in the Australian lifestyle. This includes the promotion of specific environmental messages, to encourage an increase in green-life sales as well as communicating with the industry to foster their support and follow-through in retail. Media will continue to be monitored to alert the industry to opportunities and issues that are relevant and to build stronger media relations and enable the association to speak to both industry and consumers with a unified voice. This can be accomplished at a national level, to further ensure a unified industry message.