NY06020 - NGIA Communications

The NGIA Communications Strategy was a crucial part of implementing the 2006/07 Business Plan. Previously each individual project of the Association had a communications component that was managed by the project manager resulting in a very disjointed voice to media, government, consumers and the industry itself. The 2006/07 plan sought to provide an overall communications strategy to encompass all projects and issues to better utilise staff time, build stronger media relations and enable the association to speak to both industry and consumers with a unified voice.