NY00047 - The Opportunity and Need for a Nursery Export Development Officer

Nursery export does not enjoy any priority as an important industry strategy. There is little vision to develop a national approach to international trade and therefore the industry has no export culture. The work of a NEDO would certainly influence a culture of export with the development of new overseas markets and opportunities. However, a more organized and committed approach to how the industry wants to do its business overseas needs to be established first, in fact, an international Market Development Program, of which a NEDO would eventually be an important part. We submit that a NEDO role is slightly premature at this time. We do strongly recommend that a NEDO or International Market Development role be reconsidered in light of the results of the ‘cross region’ project and the development of an industry Export Training Program.