NY98013 - National Nursery Industry Development Manager

The Australian Nursery and Garden Industry is characterized by having many small businesses each carrying out vastly different activities and processes. There are at least 10000 different varieties of ornamental plants in the trade, each of which can be sold at different sizes through different marketing channels and grown via remarkably different production methods. This report details the ‘facts and figures’ of the work carried out by the Industry Development Manager between 11 December 2000 and 23 October 2003. It also provides discussion and recommendations for continuing the professional development of the nursery and garden industry.