NY97030 - Nursery Industry Market Research Audit

This project was undertaken as to date a number of market research studies have been done on behalf of the industry by either the Nursery Industry Marketing forum or the industry’s Research and Development Committee. While each of these studies is valuable in its own right they were not part of a coordinated and planned approach to the industry’s market research.  Richard Strategic Service was commissioned to undertake the review and develop the market research plan recommendations.