What is your core product?
Its about being different to your competition. Martin Grunstein, Managing Director of Success Communications, and an expert in customer service believes that businesses in the Australian nursery and garden industry need to reassess how they differentiate themselves from the competition in order to survive. In this Nursery Paper Martin examines the key aspects for differentiation for retailers and producers - your core product and your value added services - and outlines the past, present and future of the industry. (TNP 2004#04)