The cultural experience of retail
Nursery & Garden Industry Australia (NGIA) is a subscriber to The Ipsos Mackay Report - Australia's longest-running program of social research. Founded by noted social researcher and author, Hugh Mackay, the report helps marketers and retailers understand the mind and the mood of the Australian consumer.
In this month's issue of NGIA Nursery Papers, the principal author of the Ipsos Mackay Report, Randall Pearce, casts the retail experience in a new light. He outlines how the retail experience is more than a commercial activity; it is a defining ritual of our consumerist times. In addition, he sketches some innovative ways for businesses in the nursery and garden industry to become part of this broader cultural experience.