Gardening: A modern-day oasis?

The Ipsos Mackay Report is Australia's longest-running program of social research. Founded by noted social researcher and commentator, Hugh Mackay, the report helps marketers and retailers understand the mind and the mood of the Australian consumer. In this month's Nursery Papers, the principal author of the Ipsos Mackay Report, Randall Pearce, summarises the 9th annual 'Mind and Mood' report, which paints a picture of an Australian community which is “rougher, tougher, more competitive and less compassionate”, and proposes that gardens and gardening can have an increasingly calming effect on an already-frenzied world. (TNP 2006#03)

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