Home is where the heart isThe Ipsos Mackay Report is Australia's longest-running program of social research. Founded by noted social researcher and author, Hugh Mackay, the report helps marketers and retailers understand the mind and the mood of the Australian consumer.
In this month's Nursery Paper, the principal author of the Ipsos Mackay Report, Randall Pearce, portrays 'home' as the ultimate expression of who we are. However, he makes the point that the home should be as dynamic as its occupants and that it should reflect the various states and stages of our lives...both indoors and outdoors.(TNP 2006#07)