The art of strategic merchandising

Pile it high and watch it fly? Not always. Strategic merchandising involves far more than meets the eye - a well merchandised store engages shoppers and all their senses. More often than not, customers will walk out of a well merchandised store with cartloads of items they hadn't originally intended to buy. This Nursery Paper is written by renowned retailing expert, trainer and speaker Debra Templar, and examines the art of strategic merchandising. Covering store layout and presentation, the sensory retail experience and visual merchandising, this paper offers practical tips and hints for creating a uniquely successful shopping experience in your retail nursery or garden centre. (TNP 2007#10)

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